A lot of people claim to find miraculous results with scientifically baseless training programmes. Some of these plans are nothing but shams that are mass produced by ‘online trainers’. People report feeling better and stronger and losing inches thanks to these programmes. How does that happen? Well, it’s actually a psycho-physiological phenomenon called the ‘novice effect’.

Read my article about the noive effect as printed in THE DNA http://www.dnaindia.com/health/column-don-t-fall-for-the-novice-effect-2334788

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