“EVEN THE AWARE AND THE CONCERNED ARE BUT RUNNING AROUND IN DOOMED CIRCLES – BECAUSE THE INFORMATION AVAILABLE IS TOO MUCH WHILE TRUE KNOWLEDGE AND WISDOM, IS TOO LITTLE.”
Project Battlefit is a humble attempt to bring to the life-changing power of genuine, scientific fitness and nutrition science to people in a way that it affects visible results in living a fuller life. It aims at doing so by three simple measures:
1. Simplifying the science of genuine fitness and making it available to the masses.
2. Providing an open platform to explore authentic training, supplementation and aids towards engineering peak human performance and applying it towards improving the quality of life itself. And generate events and activities for the same in the form of an engaged community.
3. Challenging Media bullshit, ‘Sexification’ of Fitness and Celebrity Fitness Crap and Crass Commercialization that is only fooling the masses and shoving them down a never ending chasm of health and lifestyle disorders like obesity and diabetes – looped in a cycle of endless materialism and unrest.
Fitness is a State of mind. Fitness is a condition of the body. Fitness is a PSYCHO-PHYSIOLOGICAL STATE. Fitness, is a LIFESTYLE. And, ProjectBattlefit is just an idealistic attempt to help people realise this and introduce them to the everyday happiness of a rich, fulfilling, healthy, well-lived life via the conquest of their own physical and mental states.
As I say… “CONQUER YOUR BODY. OWN YOUR MIND.”
Pushkaraj S Shirke
Director, Project Battlefit
K11 Trained Fitness Consultant – Fat Loss, Nutrition, Strength Training & Athletic Conditioning
Fitness Columnist for THE DNA
Creative Director – World Strongman Federation
India’s Leading Fitness Photographer
Film Director @ Climb Media
Ex-Ogily, Ex-FCB Creative Advertising Professional