COKE & OBESITY: The Sugar Epidemic

Sugar loaded drinks like Coca-Cola and Pepsi are responsible for the obesity and diabetes epidemic that the world has been plunged into. I don't know if cocacola actually made this video, or someone made it in their name. But it is a worthy watch. -Pushkaraj S Shirke Director, ProjectBattlefit

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BEING FAT AND BEING HUNGRY: THE SCIENCE BEHIND THE VICIOUS CYCLE

Not all people who eat too much are fat, and not all people who exercise are lean. There's way more science to being fat, active, hungry and lazy than just what conventional wisdom makes out to be. Fat Shaming is stupid - because people aren't just fat because they eat too much or are lazy... … Continue reading BEING FAT AND BEING HUNGRY: THE SCIENCE BEHIND THE VICIOUS CYCLE

SQUATS: MASTERCLASS OF MUSCLE

THE MASTERCLASS OF MUSCLE was a show I had conceptualised and hosted with my coach and the foremost strength training authority in India - Kaizzad Capadia. The show was an AFP for Neulife, a supplement superstore brand I was managing back then. This segment of the very popular series delves into the first of the most important triad of muscle building - SQUATS. Kaizzad Capadia, the grand master of strength training, takes you through the fine details of the proper form and technique that can help you lift not just better, but stronger and heavier.