channel, fitness

COKE & OBESITY: The Sugar Epidemic

Sugar loaded drinks like Coca-Cola and Pepsi are responsible for the obesity and diabetes epidemic that the world has been plunged into. I don’t know if cocacola actually made this video, or someone made it in their name. But it is a worthy watch. -Pushkaraj S Shirke Director, ProjectBattlefit Advertisements

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fitness

The UGLY TRUTH behind BEAUTY MAGAZINES

THIS IS A MUST WATCH. I’m so glad some people out there think exactly the way i do. This is exactly the reason behind PROJECT BATTLEFIT. An attempt to undo all the media brainwashing that makes people incapable of living healthy, happy, fulfilling lives. Be confident and happy with who you are. That’s what beauty […]

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channel, exercise

THE MASTERCLASS OF MUSCLE: BENCHPRESS

The Third episode of THE MASTERCLASS OF MUSCLE explores the third of the most important triad of muscle building – THE BENCHPRESS. Kaizzad Capadia, the grand master of strength training, takes you through the fine details of the proper form and technique that can help you lift not just better, but stronger and heavier. PS: THE […]

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fitness

WHY EVERYTHING YOU KNOW ABOUT FAT IS WRONG

I have been lecturing on the ketogenic diet for a while now. I have been on the diet for 5 years myself and I recommend it to my athletes and clients. And the STANDARD question people ask me are: HOW CAN I EAT SO MUCH FAT AND STILL BE LEAN? HOW AM I OK WITH […]

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fitness

The Secret Behind Magical ‘FAT TO FIT’ Transformations

Social media is full of miraculous before-after transformations, fat to fit claims, celebrity transformation stories and ‘inspirational’ photos. What they conveniently leave out or disgustingly lie about rampantly is the usage of steroids, pharmaceuticals and/or surgeries involved. They flaunt SHORT TERM GAIN and ignore the LONG TERM DAMAGE.

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