Advertising and Sports: A Vicious Cycle 

How sold out is your favourite athlete? Unfortunately, this artist's illustration is the truth about the modern 'athlete'. All sold out. And i dont entirely blame the athlete... it's a vicious cycle. If you don't have sponsors, you perish. If you get sponsors, you are so blinded, you can't see where to draw the line … Continue reading Advertising and Sports: A Vicious Cycle¬†

Advertisements

Behind The Scenes of a Fitness Photoshoot

Article by Pushkaraj S Shirke As Published in Krunch Fitness Magazine, December 2016. The three most important elements of fitness photography are Lighting, Lighting and Lighting. The other essentials are knowledge of physiques and musculature, knowledge of prep coaching and competitive fitness, and ofcourse - an artistic perspective. As a fitness photographer, I have been … Continue reading Behind The Scenes of a Fitness Photoshoot